More Than Three Million Readers Of Extreme Ownership Learned To Apply Combat-Proven Leadership Lessons From Authors Jocko Willink And Leif Babin. Now, In The New Edition Of The Sequel, Willink And Babin Dive Deeper Into The Most Challenging Aspect Of Leading People: The Dichotomy Of Leadership. This Most Difficult•And Essential• Element Of Leadership Requires Finding The Balance Between The Forces That Pull At Every Leader In Opposite Directions. Humbling Lessons Learned In Combat And In Teaching Leadership To The Next Generation Of Seal Leaders, Highlighted For The Authors With Crystal Clarity What Works And What Doesn™T. As Leadership Consultants To Over 1600 Companies And Organizations Across The U.S. And Multiple Countries, They Have Worked With Thousands Of Leaders Across The Full Spectrum Of Industries In The Business World. Through Dynamic Examples From Their Combat And Training Experiences In The Seal Teams And Vignettes From The Business Arena, Willink And Babin Demonstrate How Each Leadership Concept Applies On The Battlefield, In Business, And In Life. Product Design: The Book Features A Bold Black And White Cover With Prominent Typography And A Distinctive Leadership Themed Graphic. Content Focus: The Title Explores Leadership Principles, Team Management, Competitiveness And The Challenges Of Leading Others. Authors: The Book Is Written By Jocko Willink And Leif Babin, The Authors Of The Number One New York Times Bestseller Extreme Ownership. User Experience: Reader Endorsements On The Back Cover Describe The Book As Direct, Practical And Valuable For Improving Leadership Skills. Ideal For: It Is Suited To Leaders, Managers, Entrepreneurs And Readers Interested In Business And Leadership Development. Quality Assurance: The Back Cover Displays An Isbn And Barcode For Product Identification.